The mission of the U.S. Meat Export Federation (USMEF) is to increase the value and profitability of the U.S. beef, pork and lamb industries by enhancing demand for their products in export markets. Simply put, USMEF is putting U.S. meat on the world’s table.
While most Canadian meat buyers and distributors are familiar with the U.S. meat industry, some need assistance when diversifying their supply choices to include U.S. products. This is especially true when they are seeking products with unique characteristics, such as halal beef or lamb, natural or organic meats and source-verified products. In these instances, USMEF serves as an excellent point of contact for the products and services they need. USMEF also assists with border or customs issues encountered by suppliers.
With meat and livestock inventories tightening worldwide, it’s a good time for Canadian buyers to broaden their supply options.